The challenge in this day and age is to make sure the stories about our products and services that are scattered around the internet are consistent with the image we want to radiate.
In our first piece on storytelling where we talked about the human need to tell stories and about the two different kind of stories we see in business, we will elaborate on the implication of technology in this second piece on storytelling.
Why tell stories? Storytelling is human. It is deeply rooted in human nature and as old as mankind itself. Every culture has started with an oral tradition that precedes the written account of